Updated: Mar 30
As we enter a new year, it's always important for businesses to stay up-to-date on the latest social media trends. In 2023, we can expect to see a continuation of some of the key trends we've seen in recent years, as well as the emergence of new developments that will shape the way we use social media. Here are a few key trends to keep an eye on in the coming year:
Increased Use of Messaging Apps
In recent years, there has been a shift towards private communication and messaging on social media platforms. Many users are turning to messaging apps like WhatsApp and Facebook Messenger to connect with friends and family, and businesses are starting to take notice.
By incorporating messaging apps into their social media strategies, businesses can reach and engage with their audience in a more personal and direct way. For example, a clothing retailer might use WhatsApp to send personalized style recommendations and special offers to their customers, or a restaurant might use Facebook Messenger to allow customers to make reservations or ask questions about the menu.
In addition to providing a more intimate way to connect with customers, messaging apps also offer a range of useful features for businesses. For example, WhatsApp allows businesses to send automated messages, such as confirmation or delivery updates, and Facebook Messenger offers the ability to set up chatbots to answer common customer questions or provide personalized recommendations.
Overall, the increased use of messaging apps presents a unique opportunity for businesses to connect with their audience in a more personal and meaningful way. By incorporating messaging apps into their social media strategies, businesses can build stronger relationships with their customers and drive engagement and loyalty.
The rise of video content:
Video content has exploded in popularity in recent years, and it shows no signs of slowing down. Platforms like Instagram and TikTok are increasingly focusing on video-first experiences, and businesses are taking notice.
Video is an incredibly effective way to capture the attention of your audience and convey your message in a compelling and engaging way. It allows businesses to showcase their products or services in action, tell their brand story, and connect with their audience on a deeper level.
In order to stand out on social media, businesses should consider investing in video content as a key part of their marketing strategy. This can include creating short promotional videos, live streaming events or product demonstrations, or sharing behind-the-scenes glimpses of your business.
In addition to being a powerful marketing tool, video content also has the added benefit of being highly shareable. When a user shares a video with their followers, it has the potential to reach a much wider audience than traditional text or image-based content.
Overall, the rise of video content presents a huge opportunity for businesses to engage their audience and stand out on social media. By investing in video content, businesses can effectively showcase their products and services, tell their brand story, and build stronger relationships with their customers.
Greater emphasis on user-generated content:
User-generated content, or UGC, refers to content that is created and shared by customers, rather than by a business itself. This can include reviews, ratings, photos, videos, and other types of content that are shared on social media or other platforms. UGC can be a powerful marketing tool for businesses, as it provides a sense of authenticity and trust. When a customer shares their positive experience with a product or service, it can be more effective at influencing the purchasing decisions of other potential customers than traditional marketing efforts. In the coming year, we can expect to see an increase in the use of UGC as a way for businesses to build trust and authenticity with their customers. For example, a clothing retailer might encourage customers to share photos of themselves wearing their products, or a restaurant might ask customers to share reviews or photos of their meals on social media. Businesses can also use UGC as a way to gather valuable insights and feedback from their customers. By monitoring and responding to UGC, businesses can learn more about what their customers like and dislike, and use that information to inform their marketing and product development efforts. Overall, the growing emphasis on UGC presents a great opportunity for businesses to build trust and authenticity with their customers, gather valuable insights, and drive engagement and sales. By encouraging and leveraging UGC, businesses can create a more authentic and authentic connection with their audience.
Growing importance of social commerce:
In recent years, social media platforms have increasingly become a place for businesses to sell their products and services directly to consumers. With the integration of shopping features and the ability to purchase products directly within the platform, social media has become a primary sales channel for many businesses.
In 2023, we can expect to see an even greater emphasis on social commerce, as more businesses turn to social media as a way to reach and engage with their audience. This includes the use of features such as Instagram's Shopping feature, which allows businesses to tag products in their posts and stories, and Facebook's Marketplace, which allows businesses to list and sell products directly to consumers.
In addition to traditional e-commerce features, social media platforms are also introducing new ways for businesses to sell their products and services. For example, Instagram is testing a feature that allows users to book appointments or purchase tickets directly through the app.
Overall, the growing importance of social commerce presents a huge opportunity for businesses to reach and engage with their audience in a more direct and personalized way. By leveraging the shopping and e-commerce features of social media platforms, businesses can drive sales and build stronger relationships with their customers.
Increased use of AI and automation:
Artificial intelligence (AI) and automation are becoming increasingly prevalent on social media, with many platforms using AI to personalize content and recommendations for users. Businesses can also leverage these technologies to streamline their social media marketing efforts and drive better results. One way that businesses can use AI and automation is through the use of chatbots. Chatbots are automated programs that use AI to respond to customer inquiries or provide personalized recommendations. They can be integrated into messaging platforms such as Facebook Messenger or WhatsApp, and can be programmed to answer common customer questions, provide customer service, or make recommendations based on a customer's past interactions with the business. Another way that businesses can use AI and automation is through the use of social media scheduling and publishing tools. These tools allow businesses to schedule and publish content on multiple social media platforms in advance, saving time and effort. Some tools even use AI to analyze user data and suggest the best times to post based on past engagement. Overall, the increased use of AI and automation on social media presents a great opportunity for businesses to streamline their marketing efforts and drive better results. By leveraging these technologies, businesses can save time and effort, and focus on other important aspects of their business. As we move into 2023, it's clear that social media will continue to be an integral part of the marketing landscape for businesses of all sizes. By staying up-to-date on the latest trends and leveraging the power of data, businesses can create effective and impactful marketing campaigns that reach and engage their audience.
At Marcadors, we are dedicated to helping businesses succeed on social media. Our team of experts is skilled in both data analysis and creative thinking, and we are committed to using data-driven approaches to deliver results for our clients. If you're looking to take your social media marketing to the next level in the coming year, we encourage you to get in touch with us here. We would be happy to work with you to craft a customized strategy that meets your specific business goals and needs.