Your visual identity is more crucial than ever, and it should be the major focus of your marketing efforts.
Visual identity is how you shape perception and make an impression with your brand's visible aspects. Images are a powerful method of communication since they do not utilise words to express. They communicate on a primitive, emotional level, making them more compelling.
Everything from your logo to your social media material falls under this category. Your name and written content are, of course, the written pendants to this. Your decisions here will have a huge impact on your success.