Marcadors Partners with Crystal Electric: Powering a 64-Year+ Legacy into the Future

At Marcadors, we believe in the power of stories that endure. That’s why we are proud to announce our official partnership with Crystal - a brand with over 64 years of heritage in electrical innovation.

This collaboration marks a milestone where legacy meets innovation, and where Marcadors’ data-driven marketing approach will help translate Crystal’s decades of engineering trust into a modern, global brand presence.

About Crystal Electric

Founded in Ludhiana in 1960, Crystal Electric has been at the forefront of electrical solutions for more than six decades, earning trust through precision engineering and uncompromising compliance standards. While globally recognized for its OEM expertise in RCCBs (Residual Current Circuit Breakers) and On Load Changeover Switches, Crystal has evolved beyond switchgear to become a holistic electrical brand. In the domestic market, the company now offers a comprehensive range of everyday essentials — from wires and cables that ensure safety in every connection, to fans designed for comfort, geysers that bring warmth across seasons, and LED lighting systems that promote energy efficiency — making Crystal a name that not only powers industries and infrastructure but also becomes an integral part of everyday life in Indian households.

Behind every strong brand is strong leadership. At Crystal Electric, that leadership is embodied by Mr. Manmohan Singh Chaggar, Marketing Director of M/s Crystal Electric Co. Pvt. Ltd., Ludhiana. Mr. Chaggar combines a deep understanding of the electrical industry with a sharp business acumen. His strategic vision ensures that Crystal remains agile, responsive, and ahead of market demands — whether in India or abroad.

It is this clarity of vision and drive for excellence that Marcadors is proud to amplify through storytelling and digital strategy.

The Marcadors Role

As Crystal’s official marketing partner, Marcadors will:

• Reposition Crystal for the modern age → Translating its legacy into a bold, future-ready identity.

• Build a unified brand voice → A single social media narrative that seamlessly speaks to both domestic and global markets.

• Create meaningful impact → Using insight-led content, cinematic storytelling, and performance-driven campaigns to build awareness, trust, and growth.

This partnership is more than a collaboration. It’s about showing how a legacy brand can embrace the new age of storytelling and digital-first engagement without losing its roots.

• For domestic audiences, it means discovering Crystal as a reliable name in wires, fans, geysers, and more — built for Indian homes.

• For global audiences, it highlights Crystal’s compliance-driven engineering with RCCBs and Changeovers trusted worldwide.

Together, we aim to strengthen Crystal’s positioning as a brand that is Built in India, Built for the World.

Looking Ahead

As we begin this journey, our focus will be on powerful storytelling, impactful visuals, and digital-first campaigns that not only elevate Crystal’s market presence but also honour its unmatched legacy.

At Marcadors, we don’t just market products — we build brands that last. With Crystal, we’re powering the future by celebrating the past.

🔗 Stay tuned as we roll out campaigns, stories, and showcases that bring this partnership to life.

Marcadors x Crystal — Powering Progress, Together.